About Kraft Asset Management

Who We Are

Kraft Asset Management (KAM) is a wholly owned subsidiary of KraftCPAs based in Nashville, Tennessee. Our leadership team is committed to helping our clients determine and implement appropriate investment strategies based on their individual risk tolerance, financial objectives, investment time horizon, and need for income. Our strategic network gives us access to experts in every area of financial planning.

We believe in delivering transparent and evidence-based advice to our clients.

We believe every investor is unique — requiring custom, comprehensive wealth management solutions.

We believe doing what’s best and doing what’s right should be one and the same.

We believe by putting our clients’ interests first, we achieve more together.

What We Do

As advisors, our purpose is to give our clients:

The confidence that comes from working with experienced wealth advisors who value evidence over emotion and research over blind opinion.

The reassurance that comes from working with advisors who are bound by their fiduciary duty and are backed by KraftCPAs — a locally-owned, independent CPA firm that has been in business for more than 60 years.

The peace of mind that comes with knowing they have a personalized plan that renders the market’s ups and downs irrelevant to their future prosperity.

We work intimately with our clients to uncover their most important values, goals and relationships. That deep knowledge forms the foundation for each client’s individualized plan. View our comprehensive financial planning services.

How We Are Different

At KAM, our principles and approach stand in sharp contrast to many in the financial services industry who prefer to play a biased and costly Wall Street game, often putting their own interests ahead of their clients’ financial well being.

Every decision we make — and the only advice we give — is based solely on how it serves our clients’ near- and long-term interests. At KAM, “putting our clients first” is not a catchy tagline. It’s how we operate. It’s our reason for being. We are salaried employees and do not receive commissions for investment advice.

Perhaps the most reassuring factor is that we advise our clients as we advise ourselves: To invest in ways that enable broad diversity, low costs, and appropriate levels of risk.

Years of peer-reviewed research prove this to be the most effective way to capture the best returns the markets provide. Our unique approach — what we call the “science of investing” — is one that prizes evidence over emotion. It is based on decades of academic research rather than the empty and often wildly fluctuating opinions that dominate the financial news cycles.

We take a holistic, all-encompassing approach to wealth management, and managing investments represents only part of the picture. With wide-ranging experience and expertise in a variety of other financial areas, our clients appreciate how we are able to serve as the “quarterback” of their broader financial team.

Ultimately, what sets us apart is what brings us together: a passion for evidence, a devotion to transparency, and the promise to put our clients’ interests first in everything we do.