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"Every client has a story. Our job is to understand what that story is."

"We love our clients. They are the very reason we exist."

"Every morning I wake up knowing I'm going to be able to help somebody that day. That's why I'm in this business."

Kraft Asset Management, LLC is an investment advisory firm in Nashville that operates under the fiduciary standard to provide a broad range of holistic wealth advisory services for individuals, families, and businesses. Learn more about our key focus areas.

We have helped high net worth individuals and their families build, preserve, transfer and donate wealth for years. We empower clients with the tools needed to make smart decisions, so they can EXPLORE THEIR PASSIONS & EXPERIENCE PEACE OF MIND.

Build Wealth | Kraft Asset Management

Build Wealth

For managing your financial portfolio, we offer a prudent approach based on our fiduciary relationship with you as your trusted investment advisor. As a Registered Investment Advisor firm, we have a legal responsibility to always act in your best interest — and we take that responsibility seriously.

Preserve Wealth | Kraft Asset Management

Preserve Wealth

Many of your financial goals can span a lifetime — or even generations — so it’s important to prepare for uncertain events that could otherwise derail your overall strategy. Once we’ve defined your long-term objectives, our role also includes identifying potential threats to your success and implementing protection against them.

Transfer Wealth | Kraft Asset Management

Transfer Wealth

While many indentify leaving a legacy among their most important life goals, research indicates that only about one-third of wealth transfers succeed after transition. We have the resources to assist with financial management and estate planning, but we also offer guidance on critical personal dynamics for successful multi-generational wealth transition.

Donate Wealth | Kraft Asset Management

Donate Wealth

The true value of philanthropy lies in the meaning it brings to both those who are giving and receiving. Ongoing legislative reform may afford existing and new opportunities for charitable giving to play a role within your tax planning efforts. If your goals include a philanthropic component, we carefully integrate it within your overall strategy.

Comprehensive Financial Planning Services

Investment advisory services are only part of the overall financial planning puzzle. We can also assist you with tax & estate planning, education & retirement savings and risk & cash flow management.

Our Commitment to You

We, as fiduciaries, will always act in your best interest and treat you like family.

We will help you achieve your goals by staying the course, despite market fluctuations.

We will create customized, comprehensive solutions for your unique situation.

We will deliver unbiased, transparent and evidence-based advice.